Prevention Saves Lives campaign

The Prevention Saves Lives campaign engages partners from youth advocates to high-level decision-makers, to call for increased disaster prevention.

The COVID-19 pandemic is the biggest challenge we have faced in our lifetime. Millions of lives have been lost, billions affected, and with a huge economic cost. The countries in the Europe and Central Asian region have felt the heavy social and economic impacts of the pandemic. We cannot afford to do this all over again. We need to recover better, greener and more resilient – especially in the face of the climate emergency.

At present, disaster resilience is often not prioritised because it is seen as a cost for an event that might never happen. This results in devastating impacts when disasters do occur. We need to reframe the narrative on disaster resilience, demonstrating that it is an investment and not a cost. This necessary transformational approach will be addressed at the European Forum for Disaster Risk Reduction (EFDRR), taking place from 24 to 26 November 2021. EFDRR is the only forum in the Europe and Central Asia region that brings together 55 Member States, stakeholders and partners focused on how to think and act differently about disasters. The 2021 EFDRR will look at lessons learnt from the recent pandemic and climatic disasters, and build a pathway to change that delivers a resilient future. Taking place right after COP26, EFDRR will strategically serve as a forum for stakeholders to take a shared responsibility and make actionable commitments to reduce disaster risks and adapt to climate change.

To amplify the messages around the EFDRR and to keep the momentum going for a transformative approach to disaster risk reduction (DRR), the Prevention Saves Lives (PSL) campaign was created.



The yearly economic cost of future climate-related disasters in a 3°C global warming scenario is expected to be 15 times greater than the present costs.



 90% of disasters are climate-related



 The 2020 summer heat waves in Europe were the deadliest events for the 2nd year in a row, COVID-19 notwithstanding, accounting for 42% of total reported deaths by disasters worldwide.


5 to 10

 DRR costs are estimated to be only 5 to 10 per cent of response and recovery costs and will save lives and resources. Anything governments invest in DRR will reduce the relief and recovery costs.


Prevention Pledge


Conclusion of business agreement - Shutterstock-Nadya_Art


As part of the Campaign, at the European Forum for Disaster Risk Reduction, Ministers will be invited to take a Prevention Pledge. The aim of the Prevention Pledge is for decision-makers to pledge visible political support for disaster prevention.


Your involvement in the campaign will help promote awareness of the importance of investing in prevention – at the government level and throughout communities.

The pandemic has exposed how all societies have systematically underinvested in disaster resilience. Furthermore, climate extremes and slow onset events due to climate change are happening more frequently and with greater intensity than expected. The recent IPCC report lays out how with every increment of increased warming, the world will face with intensifying disaster risk. UN Secretary General António Guterres warned the report "is a code red for humanity".

We cannot go back to “business as usual”. Prevention Saves Lives. Use the toolkit and spread the word!.

Prevention Web Saves Lives Country Profile Cards

#PreventionSavesLives Country Profile Cards

Prevention Saves Lives Pre-post Disaster Cards

#PreventionSavesLives Pre-post Disaster Cards

Prevention Saves Lives Key Statistics Cards

#PreventionSavesLives Key Statistics Cards


The International Day for Disaster Risk Reduction is a day to take stock of the progress made on disaster risk reduction. But it’s also a day to look forward and continue to put prevention at the centre. #OnlyTogether #PreventionSavesLives #DRRday.

Prevention Saves Lives

Disaster, repond, recover, repeat. To break this vicious cycle, we need to recover better, reduce risk, build resilience and focus on prevention..

The Prevention Poem

The Prevention Saves Lives campaign seeks to engage all partners, including youth and youth advocates. The voice of youth on climate change is loud and clear, and part of the solution to prevent the impacts of disasters.


Young people have no power to prevent climate change
So you'll never hear me say that
I have a voice worth sharing
I know deep down that
We can only now wait for the inevitable
We must simply adjust to disasters like
floods, heatwaves and fires.
I refuse to believe that
Preventing these disasters is still possible
I'm disappointed and helpless
No longer can I say that
I am part of the solution to prevent climate change.