Communicating Risk: How we respond to risk and what that means for communication

Image of a crowd of people with the text: Communicating Risk: how people respond to risk and what that means for communication
United Nations Office for Disaster Risk Reduction
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The way people respond to risk is very emotive. Armed with all the facts, we may still have trouble persuading people to do the right thing. What can behavioural economics teach us about the way we respond to risk? How do we apply this to policy making and public facing and media communications?

Our speakers include experts from behavioural economics and communications and the webinar will take the form of a "fish bowl" - a conversation which you are invited to watch and ask questions through our chat mechanism.





Thursday 7 May
0800 New York
1400 Geneva

Introductory remarks: Mami Mizutori, Special Representative of the UN for Disaster Risk Reduction and Head of UNDRR


Kate Orkin, Senior Research Fellow in Behavioural Economics at the Centre for the Study of African Economies at the Blavatnik School of Government at the University of Oxford
Ranil Dissanayake, adviser to the UK Department for International Development
Lisa Robinson, 
Head of Advisory, BBC Media Action

Closing remarks: Stephanie Speck, Head of Communications, Advocacy, Knowledge Management and IT, UNDRR


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